Description
In this book long-time consultant Jack Tesmer defines four clearly identifiable types of market Kingdoms, Battlegrounds, Jungles and Frontiers. The requirements for survival and success differ markedly from one to the next. What works in one market may lead to disaster in another. This groundbreaking work identifies these diverse market environments, acknowledges and describes their differences, and analyzes what specific attributes an organization needs to be successful in each. Described also are the four types of Warrior, Hunter and Pioneer. This book helps identify an organization's current culture, analyze its current market, and develop a new and more effective alignment, either by encouraging organizational change or by promoting a shift to a different market environment. An essential work for top corporate executives, any manager or entrepreneur will also appreciate the frameworks developed to help them make sense of the complexities and difficulties inherent in today's market.
ISBN:9781564145796
